New Year 2027 (Thai year 2570) wishes ready to send, grouped by recipient: regular and corporate customers, team, boss, parents, elders, teachers and friends, in short, formal and long versions, plus English and basic Chinese.
The best New Year wish is one the reader can tell was written for them. This guide gathers New Year 2027 wishes (2570 in the Thai Buddhist calendar) by recipient: customers, team, boss, parents, elders, teachers and friends, in short, formal and long versions, plus English and basic Chinese. Copy one, add a name and send it by LINE or write it in a card. For post captions and a content plan for the season, see New Year captions and a content plan. This guide does not repeat that.
Key takeaways
- Pick the recipient first, then the length and channel
- Add a name and one real thank-you so it does not read like a mass send
- 11 copy-ready groups, including short, formal, long and English versions
When is New Year 2570 and when to send
New Year 2570 falls on Friday 1 January 2027, and New Year's Eve is Thursday 31 December 2026. Holidays differ by workplace. The table is a suggested order, to adjust to when each recipient is back at work.
Order for sending wishes from year-end to early January
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NoteDate checked
Dates and weekdays are calculated from the calendar. Official and company holidays vary. Last checked October 2026 against holiday calendars summarized by news outlets. Recheck with the recipient's organization.
Pick and adapt a wish in 3 steps
Pick a group by recipient
Decide whether the recipient is a customer, a colleague, an elder or a friend, then choose the matching group below.
Add a name and one real detail
Fill in the name and change the thank-you line to something that actually happened, such as shared work or a repeat order.
Trim to fit the channel
A LINE message works at 2 to 3 lines. A card or email can take 4 to 6. Close with the sender's name.
Tone decides whether a message feels sincere or stiff. This table helps match the register to the recipient.
Pick the tone by recipient
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Before
Happy New Year, wishing you lots of happiness.
After
Happy New Year, Nun. Thank you for helping with the October meeting. Wishing you good health and a long holiday next year.
From a generic wish to a message written to one person
New Year wishes to send customers
Shops and companies can write to three kinds of customers: regulars, corporate customers, and new or lapsed ones. A message with no selling in it usually leaves a better feeling. Fill {customer name} with the name the customer uses in chat and {shop name} with the shop name they know.
Regular customers
ExampleExample: invented coffee shop
Filled in: Happy New Year, Ms. Mali! Thank you for shopping at Bai Toey Coffee all year. The shop and name are invented.
Corporate customers and partners, formal
For formal messages, check the company name and title twice before sending. A wrong name is the mistake people remember.
New and lapsed customers
New Year wishes for the team and the boss
Workplace wishes usually go wrong by being too long or too stiff. Write one true thing, such as work you did together, then a short wish.
Boss to team
Team to boss and colleagues
ExampleExample: invented team
Filled in: To the Design team: everyone worked very hard this year, and thank you. The team is invented.
New Year wishes for parents, elders and teachers
Elders like messages about health and care more than grand words. Use the form of address your family really uses. Fill {relative title} with the word you normally use, such as grandma or uncle.
Parents and elder relatives
Respected elders, teachers and executives, formal
New Year wishes for friends and loved ones
With friends you can joke, but end with one sincere line so the message is more than a meme.
Friends and partners
Short, formal and long wishes
Sometimes you need one line, sometimes a message for a card. This box gathers short ones that suit almost anyone, followed by a long one and a formal card text.
Short, one line each
Long for close friends, formal for cards
ExampleExample: formal card
Filled in: On the occasion of the New Year 2027, Example Design Co. wishes you and your family happiness. The company is invented.
English and basic Chinese wishes
Customers abroad or those who like English take short messages well. If you are unsure of the language, have a friend who is fluent read it first. For Chinese, 新年快乐 fits the international New Year, while 恭喜发财 is mostly a Chinese New Year greeting.
English wishes
Basic Chinese wishes
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NoteDate checked
Chinese New Year 2027 falls on Saturday 6 February 2027 on the lunar calendar. Recheck with a calendar before planning. The Chinese phrases are common basics. For key clients, have someone who reads Chinese check them.
For the Chinese New Year wishes that follow soon after, there are Chinese wishes with pronunciation in Chinese New Year 2027 Wishes.
For shop owners: send wishes without looking like spam
Wishes are messages customers rarely mind, as long as there is no hidden ad. Send regular and corporate customers one by one. A group send is fine for general customers, but keep it short and leave promos out. If you use LINE OA, see how to set up broadcasts in the LINE OA rich menu and broadcast guide, and when customers reply, answer fast using the chat reply templates.
Check before sending
Done 0/6
People need to know your shop before they take a wish from it. If the shop has few LINE friends, see the friend-adding service on the LINE services page, and for a try-first option see free LINE OA friend trial. This paragraph is a pitch for our own service. Added friends do not guarantee sales or replies.
ServiceBuy LINE OA FriendsAdd friends to your LINE Official Account for your shop or brand. Choose a service, see the price per 1,000 units, no password, then pay by PromptPay.For post captions and a season content calendar, read on here.
ArticleNew Year Captions and a 4-Week Post Plan for ShopsNew Year captions grouped by mood, plus a 28-day posting table from 14 Dec to 10 Jan for shops and creators. Copy, edit and post. No sales promises, no invented numbers.For a year-end review and next year's content plan, see this guide.
ArticleYear-End Review and 2027 Content Plan in 1 HourA 1-hour year-end review sheet: pull the numbers, answer 5 questions, rank your top and bottom 10 posts, pick 3 themes for 2027, set a Q1 target and a 90-day calendar.Questions about New Year wishes
How long should a short New Year wish be
One or two lines are enough. Add the recipient's name and wish for one thing, such as health or happiness. A short message written to one person beats a long one sent to everyone.
When should I send New Year wishes
Corporate customers before the long break, team and regular customers on 30 to 31 December, elders and friends on 1 January. If you miss it, send late with a short apology.
How do I wish my boss without sounding like flattery
Thank them for something real they helped or taught, then wish good health in a line. Do not overpraise. Being specific is what makes it sound sincere.
How is a formal wish different from a casual one
A formal wish uses full sentences, the organization name, and no jokes. A casual one uses nicknames and a speaking voice. Choose by relationship, not by channel.
Can I send wishes to customers through LINE OA
Yes, use a broadcast to friends who added the account. Message quotas depend on the plan, so check your account first, and keep the message short with no selling.
Is 2570 the same as 2027
Yes. 2570 in the Thai Buddhist calendar is 2027 in the Gregorian calendar. Write 2027 for people abroad and leave out 2570.
Summary
Pick a wish by recipient, add a name and one real detail, and trim it to the channel. Send corporate customers wishes before the break, the team on New Year's Eve, and elders and friends on 1 January. A short wish with a name on it beats a long one with nobody in it.
