A LINE OA greeting message is the text sent automatically when someone adds your account. Set it up step by step from the official LINE for Business guide, with a 4-part formula and 30 copy-ready examples by business type.
A greeting message in LINE OA is the text sent automatically the moment someone adds your shop as a friend. LINE's Thai menus call it the new-friend greeting message, and it is the first thing a customer reads from you. This guide walks through the setup from LINE for Business help pages, then gives 30 greeting examples by business type to copy and edit. For creating the account and profile, see how to set up LINE OA for a small shop. This guide does not repeat that.
Key takeaways
- Set it in Settings > Response settings, then switch on the new-friend greeting
- Up to 5 bubbles, but 2 to 3 short ones do it: what you do and what to tap next
- 30 examples from fashion to holiday breaks: fill in real details and use them
What a LINE OA greeting message is and when it sends
The new-friend greeting message goes automatically to anyone who has just added the account. Admins can switch it on or off, according to LINE for Business help. The customer does not need to type anything first, so it is the one chance to speak before they do.
Shops often mix up the four kinds of message a LINE OA can send. This table separates them.
Four kinds of LINE OA messages compared
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NoteDate checked
Steps and limits here come from LINE for Business Thailand help pages, last checked October 2026. Menu names and button positions change by version. If yours differ, use the search box in Settings or the official manual.
Set up the new-friend greeting message in 5 steps
These steps follow the LINE for Business help page and work in both chat mode and bot mode. The response settings page shows which mode the account is in.
Open LINE OA Manager, pick the account
Go to manager.line.biz, sign in, and pick the account from the list.
Open Settings
This menu holds the account settings, including responses.
Choose Response settings
The page shows whether the account is in chat or bot mode and lists the new-friend greeting message with an on and off switch.
Switch the greeting on
Turn on the new-friend greeting message, then open its settings to edit the text.
Add the message, check, save
Choose the message types you want, up to 5 bubbles. Read it back on a phone screen before saving.
According to the manual, a greeting can use text, sticker, image, coupon, rich message, rich video message, video, voice message, questionnaire and card message. You can also have the user name appear in the message. The system pulls the customer's LINE or display name by itself, which makes the opening line friendlier.
TipSmall tip
Use LINE's user-name button instead of typing a name. The examples below open with a plain hello. To add a name, place the button right after the word hello.
The 4-part greeting formula
A greeting that gets read usually has all four parts below and stays short. The customer has just tapped add and is not planning to read an essay.
The 4-part greeting
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Here is how the same shop sounds before and after the formula.
Before
Hello, welcome to our shop. We have been open for a long time and carry many kinds of products. Customers can ask us anything.
After
Thanks for adding us. We sell made-to-order sweets. Tap the menu below to see the list and order ahead.
From a long announcement to three lines that say what to tap
A good greeting tells the customer exactly what to tap next.
Greeting examples for fashion and beauty shops
Customers of these shops want to see products and share a size or skin type first, so the greeting invites them to say what they need. Fill the braces with your real details. Each box has 3 versions, so pick one.
Clothing and fashion
The other group needs a booking slot or photos first.
Beauty, salon and nails
ExampleExample: invented clothing shop
Filled in: Thanks for adding Baimai! We sell earth-tone linen clothing. The shop and style are invented examples.
A skincare shop should not claim to treat skin conditions or guarantee results. Say it helps choose by skin type and refer medical questions to a professional.
Greeting examples for food, cafe and bakery shops
Food customers ask the same things about the menu, hours and pre-orders. Answer all three in the first message and chat questions drop.
Restaurant, cafe and lunchbox
Sweets and gift shops should state lead time and delivery area.
Sweets, cakes and gifts
ExampleExample: invented bakery
Filled in: Thanks for adding Ban Tao Sweets. Everything is made fresh to order. Order at least 2 days ahead. The shop and numbers are invented examples.
Greeting examples for general product and wholesale shops
General and wholesale shops should say what the customer needs ready before messaging, such as a phone model, product code or minimum order, so nobody asks back three times.
Home goods and accessories
Wholesale shops should state minimums and how to ask for prices.
Wholesale and dealers
Customers believe lines the shop can really keep. If you do not send extra photos, cut that line. Filled example: minimum 10 pieces per order. The number is invented.
Greeting examples for services, courses and freelancers
When you sell time and knowledge, customers want to know what to send so they get a price or a slot. Say that first.
Local services and repairs
Teaching businesses should state the start date and how to sign up.
Courses, tutors and coaches
Freelancers should state what the client must send and the reply window.
Freelancers and design work
ExampleExample: invented tutor
Filled in: Hi! Your private tutor teaches mathematics for lower secondary. Subject and level are invented examples.
Greeting examples for promos, off-hours and long holidays
Sometimes the greeting must also state the shop's situation: a welcome coupon, closed hours or a shipping break. Switch it back when the situation ends, or customers keep seeing old news.
Coupon, off-hours and holiday break
For reply hours, LINE's response settings page has a separate reply-time item next to the greeting. If the shop closes on a routine, set that first, then use the greeting to state opening hours in one line.
Images, stickers, coupons and the right length
LINE lets you mix message types, but most small shops do fine with 2 to 3 bubbles. This table helps pick.
Pick the bubble type by goal
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Do
Split into 2 to 3 short bubbles with one point each
Give one button or one command to tap
Test on a real phone before saving
Don't
Cram everything into one long bubble
Add 5 links and make the customer choose
Switch it on without ever seeing it on a customer's screen
The buttons and the lines that ask people to tap in a welcome message are CTAs. More ways to write them are in What CTA and CTR Mean.
Test and check before switching on
A message that reads well in the editor can look different in a real chat. Add the account as a friend from a second LINE account and see what the customer sees.
Check before saving
Done 0/7
If the shop also uses a rich menu and broadcasts, see LINE OA rich menu and broadcast guide. For replies once customers start asking, see chat reply templates for online shops.
For shops that want more people to see this message
The greeting only runs when someone adds the account. If the shop still has few friends, even a well-written greeting is read by few people. See the LINE friend-adding service on the LINE services page, and for a try-first option see free LINE OA friend trial. This paragraph is a pitch for our own service. Added friends do not guarantee sales or replies. A good greeting and a good product are what make people stay.
ServiceBuy LINE OA FriendsAdd friends to your LINE Official Account for your shop or brand. Choose a service, see the price per 1,000 units, no password, then pay by PromptPay.If you have not created the account or set up the profile yet, start here.
ArticleSet Up a LINE OA for a Small Shop, From Signup to First Customer: DIY in One DayA DIY guide to LINE OA for a small shop: signup, profile, welcome and auto-replies, a 4-button Rich menu, admins, and bringing customers in from social media.To bring people in from social media before writing the greeting, this summary covers the ways to add friends.
ArticleHow to Add Friends on LINE: Phone, QR, ID and LinkWays to add a friend on LINE: phone number, ID, QR scan and link, checked against LINE Help in October 2026, with fixes when adding fails and how to make it easy for customers to add your shop.Questions about LINE OA greeting messages
How many bubbles can a LINE OA greeting have
Up to 5 bubbles, according to LINE for Business help, last checked October 2026. For characters per bubble, use the counter in your account's editor, because the help page we checked gives no number.
How is a greeting message different from an auto-reply
A greeting message goes out when someone has just added the account. An auto-reply answers when a customer sends a message matching your rule. Both live in Response settings but are separate items.
Can I turn the greeting message off
Yes. In Response settings, choose on or off for the new-friend greeting message at any time. Shops running their own bot often turn it off and let the bot send it.
Can I put the customer's name in the greeting
Yes. Choose to show the user name in the message. The system pulls the customer's LINE or display name by itself, so use this button instead of typing a name.
Why do some customers not see the greeting
Check that the new-friend greeting item is on and that the account uses the right response mode, then try adding the account from a test account. If it still does not show, read the LINE for Business manual or contact LINE.
Can I write the greeting in two languages
Yes. Use the first bubble in Thai and a short second bubble in English. You do not need to translate every sentence, just enough for a foreign customer to know what to tap or type next.
Summary
Switch on the new-friend greeting message, use 2 to 3 bubbles that say thanks, what you do and what to tap next, and test it on a real phone. Pick the examples above that match your shop, fill in real details, and use them today.
