A brand messages asking what you charge for a product review, and you do not know what to say. Too high and you may lose the job, too low and you lose your time. New and experienced creators both hit this. This article gives a formula you fill with your own numbers, for creators with a few hundred to a few tens of thousands of followers, plus a blank rate card and reply scripts you can use today.

Why pricing on follower count alone goes wrong

Two accounts with 5,000 followers can perform very differently. On one, most followers see each post; on the other, only a few do, since people do not always see posts from accounts they follow. And a follower count says nothing about how long your work takes or whether the brand will reuse it.

Brands that work with many creators usually look beyond follower count, for example at real viewers per post and whether followers look credible. To see what a brand checks on your account, read the fake influencer checklist, which is written from the brand's side.

ArticleHow to Spot a Fake Influencer Before You Hire: 10 Checks You Can Run in 15 MinutesA 10-point checklist to judge whether an influencer's audience is real before you pay for a review, with an engagement-rate formula, a scoring table and message templates.

The 4 variables: working time, usage rights, real reach, audience fit

One job's price splits into 4 parts, one variable each. Each has its own way to find the number, so you do not have to guess.

Real expenses such as rented equipment or travel go on a separate line in your quote, outside the formula, because each job differs.

A formula for your own numbers (no fixed market rate to follow)

The whole formula is starting price = (A + B + C) × D. Follow the five steps, then keep the numbers in your own file. When a brand asks for reasons, you can answer every line.

1. Find your hourly rate

   Take the monthly income you want from creator work and divide it by the hours you can really work per month.

2. Count hours and multiply: A

   Add idea, shooting, editing, brand messaging and revisions, then multiply by your hourly rate.

3. Choose rights, enter a percentage: B

   Posting only on your own channel is 0. If the brand wants reuse, enter a percentage of A that you set; the wider and longer the use, the higher the percentage.

4. Check real reach, compute C

   Open Insights or Analytics, take your latest 10 non-sponsored posts, find the median reach, divide by 1,000 and multiply by the price per 1,000 reach you set.

5. Set multiplier D, multiply total

   Start at 1.0. Raise it only with evidence, such as comments asking where to buy or link clicks from earlier jobs, and write the reason next to the number.

The example below uses an invented creator who reviews home goods. Every number is made up to show the calculation. Do not quote them as a market rate.

A blank rate card: post, story, reel, package and extra revisions

Put the formula's results in this table once, then send it each time a brand asks. The price column is left blank for you to fill.

To send in chat, use this text template. Replace the variables in braces with your own.

Filled example: (invented numbers) Mint's rate card (updated Nov 2026). Photo post: 1,500 baht, includes revisions as agreed. Reuse rights: add 500 baht, period as agreed. Contact: email in profile.

Scripts for brands: over budget, asking for a discount, asking for product in exchange

One principle fits every situation: cut scope, not price. Your price comes from the time and rights included, so the same scope at a lower price means the same work for less.

Filled example: The job: 1 reel. Where it will post: Instagram. Reuse on the brand page for 30 days. Posting date: 20 Nov. I will send prices within 2 days.

Filled example: If your budget is 1,000 baht, I can adjust scope to 1 photo post without reuse rights.

Filled example: I can offer paying in two instalments, or extending delivery to 10 days.

Filled example: I currently accept only products that fit my home goods page. The scope is 1 photo post on my Instagram.

8 short contract points (not legal advice)

These are the points to settle before starting. Written in chat or email that both sides confirm, they work as basic evidence. If the job is large or complex, consult a legal professional.

How to review your prices every 3 months

A price set today should not last forever. Every 3 months, recompute A to D and look at the signals below. They are not fixed rules, only inputs for your judgment.

Log your hours on every job, because it is a number you can find yourself and brands rarely dispute. For reading your account to see which content works, see this guide.

ArticleReading Your Social Analytics to Decide Where to Invest, Not Where You Feel LikeA limited budget across many channels: let analytics make the call. Which numbers to check, when, and how to decide so every baht goes further.

The signals platforms use to rank content, which affect your number C, are covered here.

ArticleLikes vs Comments vs Saves: Which Signal Does the Algorithm Weigh Most?Likes are the easiest action and say the least about deeper interest. Know which signals matter, then design posts that earn them.

FAQ

Summary

Find your hourly rate, count the hours, check your own median reach and fill the formula. You get a starting price you can explain line by line. Review it every 3 months.

See services for Instagram and TikTok accounts on the services pages.