A fill-in one-page brief with 8 parts for hiring a reviewer, a filled example, and agreements on revisions, usage rights and deadlines, small-campaign measurement and follow-up messages.
You hire a creator to review a product, and the work comes back off the mark, with rounds of edits that waste both sides' time. Most of the time the problem is not skill but an unclear brief. This article gives a one-page, 8-part brief template to fill in and send, with a filled example and follow-up messages.
Key takeaways
- A good brief has 8 parts: product, goal, audience, must-haves, no-go claims, revisions, deadlines and measurement
- Agree revisions, usage rights and deadlines in writing before work starts
- Content that was paid for or gifted must tell viewers clearly it is advertising, and claims must be true
NoteChecked Oct 2026, with sources
Thailand's Office of the Consumer Protection Board (OCPB) signed a memorandum with 5 advertising bodies on 10 Sep 2026 so reviewers state clearly which content is commercial and give accurate information. This comes from news reports (such as spacebar.th), which do not state a required label format. For current law and guidance, see the OCPB website (ocpb.go.th). This article is not legal advice and states no fees or prices.
Not sure whom to hire? Read the fake influencer checklist. For fees, see the micro-creator rate card.
A good brief has 8 parts
The 8-part brief
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A long brief does not help; all 8 parts on one page does
A fill-in brief template
Copy it into a document or chat and fill the braces. If you do not know a part yet, write not yet decided and talk it through with the creator; do not leave it blank.
One-page brief (parts 1 to 4)
One-page brief (parts 5 to 8)
TipAttach what the creator needs in one go
Send product photos, true facts, links and examples of work you like in one message so the creator does not have to ask back.
A filled-in example brief (made up)
The brand and figures below are entirely made up and belong to no real customer. Use them only as a writing guide.
Example brief, made-up snack shop
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What to fix in advance: revisions, usage rights, deadlines
Three things to agree before work starts
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WarningThis is a brief, not a contract
For high-value work or ongoing rights, use a written contract or agreement and consult a legal professional when needed. A one-page brief helps communication but is not a contract.
One more thing the brief must cover is telling viewers it is advertising.
NoteLabel the ad clearly
Ask the creator to make plain to viewers that the work was gifted or paid, for example the word ad in the caption or clip, and to use the platform's paid-partnership label where available. Review claims must be true; being paid does not allow exaggerated claims.
Measuring a small campaign
A small campaign does not need a complex system. Decide what to look at first, then build a way to count it.
Goal and what to measure
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Note numbers before posting
Write down your follower count and daily chats before the post date
Give a unique link or code
Each creator gets their own link or code so you can compare who really brought people
Ask for insights after the window
Ask the creator for insight screenshots as agreed
Compare and record
Log results in one table and compare against the fee paid before deciding to rehire
Views are not sales, and one campaign tells you little. Try 2 to 3 creators and read the trend. To check their numbers are real before hiring, see the fake influencer checklist.
Follow-up messages
Send the brief
Chase the draft
Send revision comments
Ask for insights after posting
ExampleFilled example (made up)
Hi, interested in reviewing our butter cookies? The one-page brief is attached. If any part is unclear or you want to adjust it, tell us. Please reply by 10 Nov so we can plan. The shop and date are made up.
Before you send the brief
Done 0/8
- Content
- Agreement
- Measurement
ArticleMicro Creator Review Pricing: 4-Variable Formula, Rate CardA pricing formula for micro and nano creators built on 4 variables with no fixed market rate to copy, plus a blank rate card, brand reply scripts and 8 short contract points.
ArticleHow to Spot a Fake Influencer Before You Hire: 10 Checks You Can Run in 15 MinutesA 10-point checklist to judge whether an influencer's audience is real before you pay for a review, with an engagement-rate formula, a scoring table and message templates.ServiceBuy Instagram Followers, Likes & Reels ViewsGrow your Instagram with followers, likes, Reels views and comments. See the price per 1,000 up front, pay by PromptPay, and never share your password.Frequently asked questions
How long should a brief be
One page is enough if it has all 8 parts. Attach product photos and examples of work you like as files.
Must the creator say it is an ad
They should make clear they received a product or payment. OCPB signed a memorandum on this in Sep 2026, per news reports. Check current details on the OCPB website.
How many revision rounds are reasonable
There is no fixed number. What matters is agreeing the number before work starts and stating what can be changed.
Can I just send the product to try
Yes if clearly agreed, and the creator must tell viewers they received it. Even without a fee, there is a relationship with the brand.
What if the work does not match the brief
Send revision comments within the agreed rounds, say which part of the brief it misses, and if it still does not match, discuss a fix under your agreement.
Summary
Eight parts on one page, agree revisions, usage rights and deadlines before starting, make the ad label clear and set measurement before the post goes up. All of this makes both the brand and the creator's work easier with fewer edits. If your shop already puts links in Instagram or TikTok posts, remember to use a campaign-only link.
