What 'pum jai' (boosting TikTok hearts) means, how free versions work, what they cost in other ways, and safer ways to get more likes.
Pum jai on TikTok means adding hearts (likes) to a video by means other than natural viewers. Thai users call TikTok likes "ใจ" (jai, heart) after the heart icon. Free pum jai does exist as websites and apps, but the likes usually come from automated accounts and most carry a hidden cost, such as asking for your password or making you do a survey. This guide explains how it works, whether the likes are real, and what your options are.
Key takeaways
- A heart (ใจ) is a TikTok like, so pum jai and buying TikTok likes are the same thing
- Free hearts usually come from bots, with hidden costs like passwords or surveys
- Check the result by comparing hearts with views and comments on your own video
What is pum jai on TikTok?
"Pum" in creator slang means adding numbers through a service or tool. "Jai" is the heart viewers tap on a video, which is simply a TikTok like. People search for it in different words, as the table shows.
Different words for the same thing
Scroll the table sideways to see the remaining columns
Free hearts may lift the number, but they do not bring more viewers
For the picture across all platforms, read What are free likes?
How to get more hearts without risking your account
Hearts that mean something come from people who watch and choose to tap. Try these on your next video.
Open with a pull
The first second must say what watching gets them, so they stay to the moment they want to tap.
Add moments worth a heart
A funny beat, a useful tip or something relatable, followed by a short ask.
Add on-screen text
Viewers with the sound off can still follow.
Reply to comments
People who get an answer often come back and heart your next video.
Make it a series
Steady posts in the same format help people remember your channel.
Study your top-hearted videos
Find what they share and repeat it.
To see how videos reach the feed, read TikTok views and the FYP: a boost guide.
How does free pum jai work?
Most sites and apps that advertise free hearts use one of the methods in this table.
Methods free heart services use
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Do free hearts bring real likes?
Straight answer: the heart count may go up in some cases, but if "real like" means someone who watched the video and enjoyed it, mostly not. Free hearts come from automated accounts or people tapping for points. What follows:
Hearts rise but views, comments and shares do not, and the odd ratio makes people suspicious
TikTok's recommendation system looks at whether viewers heart, finish or rewatch, and bot hearts do not help there
Some of the hearts may disappear later
To see how likes, comments and saves affect the algorithm, read Likes, Comments and Saves: What the Algorithm Looks At.
Risks of free hearts
WarningBefore sharing a password
If a site or app has you log in with your TikTok account, you are giving it access. Bad actors can change your details, delete videos or use the account to post spam, and if you reuse the password elsewhere the risk spreads.
Beyond the password, four more risks show up often.
Other risks of free hearts
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NoteScope of this guide
Checked 30 September 2026: this guide explains general principles and does not cite specific TikTok rules or numbers. Terms change, so read TikTok's latest terms and help center before you decide.
How to check whether hearts come from real people
Real hearts come from people who watched, and usually arrive with rising views and some comments. The heart-to-view ratio varies by type of content, so there is no fixed number to judge by. Compare against your other videos. For views, read Free TikTok Views: Real or Not?.
Compare the numbers on your own video
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Free or paid: which should you choose?
An openly run provider usually states a clear price per 1,000, uses only a video link or public username, never asks for a password, and offers both Thai and international accounts. Paid is still subject to platform rules, so order modestly as an extra to your content, not a replacement.
Do
Fix the content first if people do not finish the video
If the video is good but quiet, try a small order and see whether people add hearts on their own
Skip every site that asks for a password, free or paid
Don't
Add hearts to a video people do not keep watching
Reorder several times in a row without checking the result
Spend so much that nothing is left for the next video
Hearts can make a video look popular, but do not guarantee sales or feed placement
If you do try a service, follow this list.
Before ordering a boost
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If followers matter more to you than hearts, there is a separate guide.
ArticleFree TikTok Followers Sites: What Works and What to AvoidHow free TikTok follower sites work, what they cost you in other ways, and what to do instead. Updated October 2026.Try a real free trial at Instafollow: how it works
Sign up with your email; no social account needs to be linked.
Send a trial request for a service marked "Trial ...".
Wait while the team reviews each request; only a limited number are approved per day, so you may wait.
Once approved, the order runs at no charge.
Limits to know: one trial per account across all services (pick one), a small fixed quantity per service, only some services are open, and the open list changes. See what is open now on the free trial page. As of October 2026 TikTok has three open trials: hearts (100), followers (10) and video views (100). The hearts and followers come from international accounts. Request one on the free TikTok trial page. The other open trials are international Instagram followers (50), international Instagram likes (50), international Instagram Reels views (100) and LINE OA friends (10). You can also read how the free TikTok views trial (100 views) works.
Want to try something other than hearts? See the free TikTok followers trial and the free TikTok views trial.
Frequently asked questions
Are there really free pum jai websites for TikTok?
Some advertise as free, but most make you do surveys, install apps or give a password first. Some openly run providers may offer a trial amount, but nothing guarantees it will always be there.
Is free TikTok like boosting safe?
If it asks for your password, no. If it does not, the risk to the account is lower, but the hearts may come from bots, may drop, and still go against platform rules.
Will boosted hearts disappear?
They can, especially hearts from automated accounts or point-exchange systems. Check the app from time to time.
Will boosted hearts get my video on the FYP?
Not directly. The recommendation system looks at whether people who watch keep watching, finish, or tap the heart on their own.
How is boosting hearts different from boosting views?
A heart is a tap on the heart icon, while a view counts each time the video is opened. They can support each other, but hearts far above views look odd.
What if I already gave my password away?
Change the password at once, sign out of all devices, turn on two-step verification, and check whether any videos or settings changed.
Summary
Free pum jai on TikTok exists, but the hearts are rarely from real viewers and carry hidden costs like passwords or surveys. Never give your password to any site, check results in your analytics, and let the content of the video do the main work.
PageBuy TikTok Likes Without Sharing Your PasswordPaste your video link, pick general or Thai-labelled profiles, see the price per 1,000 first and track the order in your account.If you want to try a boost next to a video that is ready, Instafollow offers TikTok likes, followers, views and comments for both Thai and international accounts, priced per 1,000, with no password needed and PromptPay top-ups. See the TikTok services or all services. Results vary by account and nothing guarantees feed placement.
ServiceBuy TikTok Views, Likes & FollowersBoost TikTok video views, likes, followers and comments. All you need is a video link or username, no password. Prices are shown per 1,000 units.
