A 30-day posting plan for a brand-new shop page: four content types, weekly checklists, copy-ready templates, a tracking sheet and a minimum 3-posts-a-week version.
If you open a new shop page and wonder every morning what to post today, the real problem is rarely ideas. It is the lack of a plan. This is a day-by-day 30-day plan with checklists, copy-ready templates and a blank sheet to log results. Open day 1 and post.
Key takeaways
- New-shop content has four types: educate, behind the scenes, proof and sell
- The plan runs in four weeks, each with one goal, one day at a time
- Short on time? Use 3 posts a week and log the results in the sheet
NoteAbout the examples
The examples use an invented home-baked cookie shop, not a real one. The content mix is a starting value to test, not research. The plan works on Instagram, TikTok and Facebook; only the format changes.
The 4 content types and a starting mix
A new shop that only posts sales gets scrolled past. People do not know the shop yet, have not seen proof, and have no reason to follow. So the plan mixes four types, each with its own job.
4 content types and starting mix
Scroll the table sideways to see the remaining columns
Treat the mix as a starting point. After 30 days, add more of whatever got saved or started chats. How to read the result is covered in the sheet section below.
Week 1: let people know who you are
Goal: someone landing on your page understands in 5 seconds what you sell, to whom, and what makes you different. No hard selling yet.
Plan, days 1-7
Done 0/7
Before day 1, finish the profile: a searchable shop name, a clear photo, a one-line description and one order channel you answer quickly.
Shop intro post (day 1)
ExampleInvented example
Hi, this is Baan Tao Cookies. We make butter cookies for people who want a treat with afternoon coffee. We started because we could not find crisp-outside, soft-inside cookies nearby.
Week 2: prove the product works
Once people know the shop, the next question is whether it is any good. Answer with proof they can see, not with praise for yourself.
Plan, days 8-14
Done 0/7
WarningReviews and customer chats
Never invent reviews or run accounts that praise your own shop. Ask permission before posting a customer chat and hide names and profile photos. No real reviews yet? Use real product photos and process shots.
Week 3: answer the questions customers keep asking
Scroll back through your chats and list the five questions asked most. Each is a post people are already waiting for.
Plan, days 15-21
Done 0/7
Before
Before: great service, fast shipping, friendly prices
After
After: order before 2 pm, ships the same day, exchange within 3 days if damaged (use your own real terms)
Stop saying the shop is good; answer what the customer wants to know
Week 4: invite the decision
By now people know you, have seen proof and have answers. Week 4 invites the purchase while still mixing in other types, because selling every day makes people scroll past.
Plan, days 22-30
Done 0/9
TipOne post, one ask
Each sales post should ask for one thing, such as messaging you or ordering through one link. Need caption templates? See 12 sales caption formulas.
The blank sheet and how to read day 30
A plan only helps if you learn what worked. Copy the row below into Google Sheets or Notes 30 times and fill it 24 hours after each post. Saves and incoming chats come from the platform's Insights; menu names vary by app.
Result row per post
ExampleA filled-in row
Day: 9 / Type: educate / Topic: keeping cookies crisp for 3 days / Posted at: 19:00 / Saves: 14 / Chats started: 2 (invented numbers)
On day 30, read the results in this order.
Total by type
Add up saves and chats for each type separately and see which is highest.
Open the top 3 and bottom 3 posts
Look for what the winners share: topic, time or format.
Adjust next month's mix
Do more of what worked, less of what stayed quiet, then track another 30 days.
Reuse winning topics
A well-saved post can return in a new format, such as a short clip.
Judge by what people do after viewing, not by likes alone
To find your posting time, use the 14-day test in best time to post for Thai audiences.
No time? The minimum plan: 3 posts a week
Running the shop alone? Drop to 3 posts a week, cover the types, and keep going. That beats posting daily for five days and vanishing.
ArticleBest Time to Post on IG, TikTok and Facebook in Thailand: Starting Windows and a 14-Day TestThere is no single best posting time for every page. Get starting windows to test, a 14-day experiment sheet, and a way to read the result from your own Insights.Minimum plan, 3 posts a week
Scroll the table sideways to see the remaining columns
Shoot everything in one hour a week and schedule posts using the app's scheduling feature. On non-posting days, reply to chats and comments; quick replies make a shop look trustworthy.
ArticleNew Online Shop, Zero Sales: How to Win Your First Orders from Social MediaYour product posts get silence because people haven't seen you and don't yet trust you. Here is what to fix before spending on ads, so every selling post works.FAQ
How many posts a day should a new page publish
Start with one a day, or three a week if you are short on time. Consistency and covering all four types matter more than volume.
Do I need IG, TikTok and Facebook all at once
No. Pick the one your customers really use, stay consistent for 30 days, then expand.
What if I have no time to film video
Photos and text are fine for month one. Natural-light phone photos of the product or your work are enough.
What if nobody buys after 30 days
Read the sheet. Chats without sales mean fixing your order info; no views at all means testing new topics and times.
How do I use past customers' reviews
Ask permission each time, use only what they are happy to share, and hide names and profile photos in chat screenshots.
Summary
This plan does not guarantee sales, but it keeps you posting and shows what works for your customers. Start with day 1 today and log every post.
If your new page needs a few followers so early posts do not look abandoned, see our services for Instagram, TikTok or Facebook: priced per 1,000, no password needed, PromptPay accepted. Followers make a page look less empty but do not turn into customers by themselves; sales still come from content that serves your customers. To compare with growing organically first, read how to grow Instagram followers organically.
